USWNT World Cup send off at PayPal Park
Legacy Forever key art
Character floating through clouds
Motion capture driving the athlete characters
Sophia Smith character design
Sophia Smith character turnaround
Sophia Smith character animation mix
Fans filming the mixed reality show in the stands
Characters performing over the stadium
Smoke trail effects test
Stadium control room during the show
In-app mixed reality view
USWNT send off cover image
Client
Nike
Year
2023
Project
USWNT WC Send Off

In partnership with Nike, we developed an in-stadium mixed reality experience to honor the USA Women’s National Team ahead of the 2023 Women’s World Cup. Utilizing motion capture and 3D character animation, the team's star athletes were reimagined as stylized, toy-like characters for a post-game show. This groundbreaking experience pushed the boundaries of in-stadium Wi-Fi, engaging over 18,000 fans in an unforgettable, interactive display.

Role
3D Design
Credits
Producer
Jamie Klein
Creative Direction
Matt Fajohn, Austin Mayer
Art Director
Nike Global
Character Design
Wes Eggebrecht
3D Design
Conor Rafferty, Court Noble, Zack Williams, Shawn Astrom
Technical Development
Benjamin Miles
Post/Composite
Conor Rafferty
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