Jumpman Invitational title animation, Witness the Evolution of College Basketball's Elite
Florida and North Carolina men's hype film
Tar Heels kinetic type
Gators kinetic type
Florida and North Carolina women's hype film
Motion-blurred UNC vs Florida men's game at the Jumpman Invitational
Oklahoma logo slide into team footage
Jump ball at the UNC vs Florida women's game
Michigan and Oklahoma men's hype film
Wolverines kinetic type
Sooners kinetic type
Michigan and Oklahoma women's hype film
Jumpman Invitational center court logo in Charlotte
Client
Jordan
Year
2024
Project
Jumpman Invitational

In collaboration with Jordan and the NCAAB, our team designed and directed the annual Jumpman Invitational event in Charlotte, NC. Using a diverse range of assets, including photography, video, design, animation, spatial elements, and stadium screen content, we crafted an immersive Jordan Brand experience for select men's and women's college basketball teams during the 2024 season.

Role
Art Direction, 2D Animation, Video Editing
Credits
Producer
Jenna Nanpei, Kirstyn Wright
Creative Direction
Derek Leach
Design
Wils Glade, Cameron Wray
Animation/Editing
Conor Rafferty, Stuart Inamura