AT&T Slam Dunk court film from NBA All-Star Weekend 2025
Player on the AT&T Slam Dunk court
Guest seated in the AT&T activation
Dunker in mid-air above the virtual court
Fans crowding the AT&T court at All-Star 2025
Glowing AT&T globe pylon beside the court
Young fan hanging from the rim
Unreal Engine court screen composite
Slam Dunk Decision touchscreen
Guests holding up All-Star shirts on the court
Rising Future Maker jackets at the AT&T activation
Alternate Unreal Engine court screen composite
Motion-blurred view across the virtual court
AT&T activation hall at All-Star 2025
The AT&T All-Star team
Client
AT&T
Year
2025
Project
NBA ASW

Design and execution for the 2025 NBA All-Star Weekend with the talented teams at Wasserman and AT&T. Using real-time 3D world building in Unreal Engine, I helped create a reactive, gamified basketball court for players and visitors to show off their best dunks.

Role
3D Design, 2D Animation
Credits
Producer
Olivia Emerick
Creative Direction
Wasserman
Design
Bryce Pederson
Tech Dev
Dean Cheesman
3D Design
Conor Rafferty
2D Animation
Conor Rafferty
Photography
Jenna Fernandez
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